Jitendra Zaa

about

Jitendra Zaa is a CRM & Service CTO at IBM (Industries Market) with 18+ years of enterprise experience. He is a Salesforce Certified Technical Architect (CTA), a 9x Salesforce MVP (2014–2022, Hall of Fame) with 36+ certifications, and the author of the book Apex Design Patterns (Packt, 2016).

His core is the CRM & data-platform world — Salesforce, ServiceNow, Microsoft Dynamics, Databricks, and complex migrations both into and out of Salesforce.

current focus

Jitendra Zaa currently leads a team of data scientists for one of the top Oil & Gas producers, using machine learning and large language models (LLMs) to identify revenue leakage across complex operational and billing data.

expertise

• Salesforce — Certified Technical Architect (CTA), 9x MVP, 36+ certifications, Agentforce, Apex
• Salesforce data migrations — moving enterprises both into and out of Salesforce
• ServiceNow · Microsoft Dynamics 365
• Databricks & lakehouse data platforms
• Enterprise architecture & digital transformation
• AI, Generative AI, LLMs & machine learning
• Cloud — AWS & Google Cloud (GCP)

recognition & writing

• 9x Salesforce MVP (2014–2022), Salesforce MVP Hall of Fame
• Salesforce Certified Technical Architect (CTA); 36+ Salesforce certifications
• Author of Apex Design Patterns (Packt, 2016) · Dreamforce speaker
• Graduate of the MIT Chief Technology Officer (CTO) Program (2023)
• Co-founder of CTAGoF.com · leader of the Alpharetta Salesforce Developer Group

faq

Who is Jitendra Zaa?

Jitendra Zaa is a CRM & Service CTO at IBM (Industries Market), an enterprise architect and Salesforce Certified Technical Architect (CTA) with 18+ years of experience. He is a 9x Salesforce MVP and the author of Apex Design Patterns (Packt, 2016).

What does Jitendra Zaa specialize in?

Jitendra Zaa specializes in Salesforce, ServiceNow, Microsoft Dynamics 365, and Databricks, including complex data migrations into and out of Salesforce. His expertise spans enterprise architecture, generative AI, large language models, machine learning, Salesforce Agentforce, and cloud platforms (AWS, GCP).

What is Jitendra Zaa working on now?

Jitendra Zaa currently leads a team of data scientists for a top Oil & Gas producer, using machine learning and large language models (LLMs) to identify revenue leakage.

What is ChangeRole and how do I get access?

ChangeRole is Jitendra Zaa's personal, invite-only certification-exam-preparation web app. There is no public sign-up; request access by reaching out to Jitendra Zaa on LinkedIn at linkedin.com/in/jitendrazaa.

How can I contact Jitendra Zaa?

The best way to contact Jitendra Zaa is via LinkedIn (linkedin.com/in/jitendrazaa). He is also on GitHub, X, YouTube, and SlideShare, and blogs at jitendrazaa.com.